Sudan Participate in the Regional Workshop on Strategies, Ethics and Modern Trends in Health Communication (1)

Worldwide, Health is defined in Negative Terms as ‘Absence of Disease’

Sharm Al Sheikh - An inter-country workshop for media professionals working in satellite channels was held in Sharm Al Sheikh, Egypt from 3–6 December 2011.
The workshop was organized by WHO/EMRO aiming at, among other objectives, exchange of knowledge and experience on production of health oriented materials and introducing WHO priority public health campaigns to the media representatives.
Experts from Al-Ahram Canadian University and from WHO participated in the workshop in addition to participants from Bahrain, Egypt, Iraq, Jordan, Lebanon, Morocco, Sudan, Tunisia, UAE and Yemen.
Sudan Vision and Sudan TV were representing Sudan in the workshop who presented their experiences in communication and health issues.

Regional Advisor and spokesperson Media and Communication expert Dr. Ali Al Mudhwahi, WHO  presented a lecture in health priorities in EMRO and a lecture on useful lessons from the WHO experts during human crisis.
  
WHO said worldwide, health is defined in negative terms as absence of disease. The negative concept of health ‘absence of disease’ tended to determine decision making planning and expenditure on health.

Services for sickness are named health services .health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.

The main social target of governments of the WHO should be the attainment by all the people of the world by the year 2000 of a level of health that will permit them to lead a socially and economically productive life.

The main social target of governments and of WHO should be the attainment by all the people of the world by the year 2000; of a level of health that will permit them to lead a socially and economically productive life.
Primary Health Care is essential care based on practical, scientifically sound, socially acceptable methods and technologies, made universally accessible to individuals and families in the community through their full participation and at a cost the community and country afford to maintain, Dr Ali said.
PHC is the first level of contact of individuals, the family and the community with the national health system, bringing health care as close as possible to where people live and work
The family is already taking care of the management of simple pathological cases (e.g. headache, slight conjunctivitis, light cramp, constipation, diarrhea, …) or even some more complex disease (e.g. tonsillitis, common
cold ..) as well as care of the handicapped and elderly.
While WHO forms part of what is commonly called the United Nations system, it is not subordinate to the United Nations
WHO is a “specialized agency”, and its dealing with the United Nations are governed by a formal agreement providing for reciprocity between the two organizations – the exchange of information, and the adoption of common administrative practices.
WHO has its own governing bodies, its own membership, and its own budget
While the Member making the largest contribution is assessed at one-quarter of the WHO budget, the smallest contributors each pay only 0.00% of it. Nevertheless, each Member has one vote, irrespective of the size of its contribution, he stated.
WHO performs its functions through three principal bodies – the World Health Assembly, the Executive Board and the Secretariat
The main tasks of the Assembly are to approve the biennial programme budget, and to decide upon major questions of policy.
Sessions of the Assembly usually take place in May each year in Geneva. They are attended by delegations from all Member States and representatives from other international bodies and non-governmental organizations
he board functions as the executive organ of the Assembly, prepares the agenda for its sessions, and submits to it a general programme of work.  The Board acts on behalf of the whole membership of the Organization and not only on behalf of those countries elected to designate its members
The executive Board consists of 32 persons technically qualified in the field of the health, each appointed by designated Member states elected by the Assembly. The Board meets at least twice a year, the first in January, and the second immediately following the Assembly
The Secretariat is the whole staff of WHO, those in Geneva as well as in the six Regional Offices and personnel working at the country level, with the Director-General as its technical and administrative head.
The Regional Offices are responsible for formulating policies of a regional character and for monitoring regional activities. The Regional Director is the technical and administrative head of the regional office, added the A l  Regional Advisor.